A patent by definition protects its innovators from its imitators. A patent gives you a 20-year monopoly on the manufacture, use, sale and import of the covered product. But what happens to the patent after the product is sold? That is the question in the Supreme Court brought forward by Lexmark International.
Patent holders never stop trying to extend their monopoly control past the first sale. A century ago, the corporate predecessor to Columbia Records sold its patented, cylinder-spinning Graphophones to a dealer with the agreement that the dealer would retail them at a fixed price. When the dealer offered the machines at a discount, the corporation sued. But it didn’t sue for the broken contract (which was then illegal under antitrust law). Instead, it claimed that its patent-protected monopoly on the sale of Graphophones allowed it to place conditions on their resale, too.
The retailer’s low price, the company complained, was a form of patent infringement. In 1918, a divided Supreme Court disagreed. It held that a patent provides an exclusive right to sell a product, but only once. Once the product is sold its exercised patent, is “exhausted.”
The nearly 100-year-old case is very similar to the current case in the Supreme Court involving Lexmark International. Lexmark makes printers that must be supplied with Lexmark’s patented toner cartridges. But as everyone that has owned a printer knows, new replacement toner cartridges can be expensive. The high cost of toner cartridges has created the conditions for a thriving secondary market in much-cheaper refilled cartridges.
For Lexmark, refilled cartridges is a huge loss to the bottom line. So it devised a strategy to discourage its customers from selling their empty cartridges to refillers. It offered an upfront discount of about 20 percent if customers promised, cross their hearts, swear to God, to return the empty cartridges to Lexmark. The campaign did not work very well as many customers took the upfront discount and then sold their empty cartridges to refillers anyway. Lexmark knew this was happening because it marked the discounted cartridges with a special microchip, and microchipped cartridges kept showing up on the secondary market.
Lexmark could’ve sued its customers for breach of contract, but that would have been messy and unproductive and a PR disaster. Instead, it sued the refillers, claiming they violated patent law. Lexmark had a patent-protected monopoly on the sale of new cartridges, and it sold the microchipped ones on the express condition that they never be refilled. By reselling them; it’s a violation of that express condition, Lexmark argued, the refillers were infringing on Lexmark’s patents.
But on May 30, 2017; the Supreme Court, just like its predecessor 99 years ago, ruled that patent rights are exhausted by the sale of a product. The patent holder has an exclusive right to make that first sale. But once that sale is made at the patent holder’s dictated price, the patent laws have performed their function. Their role in the commercial play is over. The purchaser of a patented product acquires not just property but the right to dispose of it.
The case has ominous implications for every business model that relies on selling cheap products but expensive supplies. As the Electronic Frontier Foundation points out, many manufacturers of gaming consoles depend on customers buying games from them and them alone, forever and ever. Many connected household products (the “internet of things”) function only if the consumer purchases a subscription from the manufacturer. Such loss-leader pricing strategies may no longer be viable after the Lexmark decision.
The court’s opinion, written by Chief Justice John Roberts, goes out of its way to draw parallels between patent and copyright law. It includes a mind-boggling estimate of the number of patented components stuffed into a generic smartphone: 250,000. But the phone’s operating system and apps are copyrighted, not patented. Cars and microwaves, too, run on copyrighted software as well as patented machinery. The opinion seems to be suggesting the two types of intellectual property should be treated as similarly as possible because in many contexts it is no longer possible to treat them as separate.
If the court continues along that path, the implications quickly become interesting. Take your music collection. If you buy songs from iTunes or in another digital form, can you resell them? Several years ago, a lower federal judge said “no,” holding that a consumer violates copyright law by passing along a song he or she has bought and paid for. That ruling effectively put ReDigi, an online music reseller, out of business. ReDigi itself is in bankruptcy, but its appeal remains pending. The company’s odds of getting the judge’s ruling overturned look much better today than before the Lexmark case was decided.